1. Core Business Principles – Creating Long-term Value for Customers;

2. Our rich experience enables us to provide insightful advice and professional services to clients during all aspects of investment banking transactions.

3. Compared with short-term business value, we pay more attention to customer quality and development potential.

4. We are a customer-oriented investment bank.

5. We have the ability to fully mobilize the resources of Great Wall Culture to serve customers.

6. We attach great importance to the reputation of Great Wall Culture.